Create custom and consistent characters with AI
Design characters that stay true across every scene, pose, and project with Custom Characters. Create high-quality, consistent visuals ready for videos, comics, games, and digital campaigns, without endless edits.
Keep your characters consistent
Watch how the Custom Characters feature in our AI Image Generator keeps your visuals consistent!
Who's gonna love Custom Characters?
Game developers
Consistent characters that look on-point in every cutscene and gameplay moment. No more random face changes.
Movies and animations pros
Locked-in visuals across shots, lighting changes, and expressions.
Comic artists
Heroes who keep their vibe, panel after panel. No style slips here, just rock-solid consistency.
Fashion designers
Virtual models that stay on-brand and campaign-ready, every single time. Cohesive and polished.
Content creators and influencers
For AI personas with a unique, recognizable style that helps influencers capture attention and gives content creators the flexibility to create engaging, on-trend content.
Step-by-step Custom Characters creation
1. Upload your character images
Use 12–24 images of your character from different angles, with a mix of expressions. This helps the AI pick up on all the little things that make your character unique.
2. Train the AI on key traits
Once you upload, the AI feature learns what makes your character, well… your character. From hairstyle to expressions, it captures the essence.
3. Choose your quality level
Go for High or Ultra quality depending on what you need. Then, generate multiple versions and fine-tune the features as you like.
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Frequently asked questions
Custom Styles is a Freepik’s AI Image Generator feature that uses fine-tuning techniques known as LoRAs to train generative AI models with specialized data. This approach allows for the creation of cohesive, well-defined characters that embody distinct visual styles and personality traits.
Check some of its perks:
- Character consistency: Characters maintain their distinctive appearance across various scenes and styles, ensuring a cohesive aesthetic throughout.
- Creative flexibility: Effortlessly adapt characters for new scenes, projects, or formats while preserving their fundamental identity.
- Flexible applications: It is perfect for a variety of applications, including character design for video games, films, and comics, as well as branding materials such as virtual influencers and AI avatars.
- It saves time: Avoid repetitive adjustments—make changes once and carry them through, so you can focus on storytelling.
- In the Freepik AI Image Generator, go to Character → New character.
- Give your character name.
- Upload 5 to 35 images of your character. We recommend at least 12 for the best results.
- Select the uality level.
- Wait a few minutes—it might take 15 to 30 minutes—while the training session registers the character.
Include different angles and expressions: images with varied angles, backgrounds, lighting, and facial expressions make the character feel natural and dynamic.
Once you’re generating an image with a Custom Character, incorporate defining features in your prompts, such as "pink hair" or "smiling expression," to emphasize the character traits you wish to highlight. If you desire a specific appearance occasionally—like a particular outfit—be mindful not to overuse it in your images or prompts.
If you enter a very detailed prompt that might affect the Custom Character appearance, you can tune this down to get better results.
The credit consumption varies based on the quality level you select:
- High: 5500 credits
- Ultra: 5500 credits
Generally, opting for a higher quality level results in improved image quality, though it will also require longer training time.
Custom characters are only available with paid plans, giving you access to high-quality, consistent character creation. So, consider upgrading to one of our paid plans to start creating your own characters.
Uploading 12 to 24 images with varied angles and expressions helps the AI capture your character’s entire personality and look.
Yes, you can easily edit it with our design tools. Remove backgrounds, upscale images up to 4K, expand or crop your images, and quickly replace elements with the Retouch tool.
Custom characters are ideal for games, animations, comics, ads, and any creative project that requires consistent visuals.
No, there’s no limit! Paid plan users can create as many characters as they need for their projects.
If you need further information, please contact us